Union of European Football Associations, 2012
Katie’s roll in the involved implementation of brand guidelines into site-specific wayfinding, signage and overall experiential design. The work included the design of the International Broadcast Centre, the arches through which the players entered the field, the Accreditation Centre for sponsorship and VIP guests, wayfinding on stadium and city scales and placement of the brand into hotels, conference rooms and other sites around the city.
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